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November 17, 2006

A Better Ice Cube?

Food World News from the

A Better Ice Cube?

If Americans will buy their water in a bottle, how about their ice cubes? Miami-based WBOA is betting on it. Bottled water is a $10 billion business in the U.S. and WBOA thinks its Ice Rocks can tap into the flow.

Their web site tells us “ICE ROCKS are secured ice cubes made from spring water and ready to be frozen. These cubes, to be consumed within two (2) years, are hermetically packaged in disposable, recyclable containers, providing the user with a complete guarantee with regard to hygiene and safety, while respecting the environment.”

Guaranteed fresh and uncontaminated from their own springs, WBOA intends to establish its secured ice cubes as a new advertising tool. This new concept will be proposed to large advertising agencies representing leading renowned brands.

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