Manly Cupcakes

Trends Food

by J. Michael Wheeler
Butch Bakery
Rum & Coke, Mojito, Beer Run, B-52, Driller, Jackhammer, Tailgate: Dude, muscle your way up to the counter and grab a cupcake?

Yeah, these ain’t your granny’s cute little fussy cupcakes, these are MANLY CUPCAKES made for MEN! The Butch Bakery in Manhattan has a mission:

Our objective is simple. We’re men. Men who love cupcakes. Not the Frilly Pink-Frosted-Sprinkles-and-Unicorns kind of cupcakes. We make MANLY CUPCAKES for MANLY MEN.

David Arrick, formerly an attorney for a major Wall Street law firm, felt it was time to combine a masculine aesthetic to a traditionally cute product: the cupcake. When a magazine article mentioned that cupcakes were a combination of everything "pink, sweet, cute, and magical,” he felt it was time to take action, and butch it up.  He decided to create a company where "Butch meets Buttercream.” No "golf tee" cupcakes, or "baseball" cupcakes, but products that guys would love.

  WE BUILD A BETTER CUPCAKE. See plans below.

Butch cupcakes are topped with a macho chocolate disk like the Woodland Camo, Wood Grain, Houndstooth, Plaid, Checkerboard, or Marble. They’ve got Dude-flavors like Beer Run, a chocolate beer cake with beer-infused buttercream topped with crushed pretzels, or the Driller, a maple cake loaded with milk-chocolate ganache and topped with, what else, crumbled bacon!

Butch Bakery cupcakes are made to order in New York City commercial kitchen, and delivered directly to homes or offices within Manhattan, Queens, and Brooklyn.  Butch Bakery plans to open a commercial bakery storefront by Spring, 2010.

Here Dude, have a Mojito (rum-soaked lime cake with mint white-chocolate ganache). Butch Bakery.

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Comments

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1.

I really likes these cupcakes a lot, Its very masculine it its looks i liked the camouflage colored one very strong. I bet these are yummy too.